Companies operating within an international environment will boost their business potential via acquisition of cultural knowledge. They will learn how to benefit from the cultural strengths of their collaborators and navigate around their cultural differences.
Businesses having identified issues due to cultural misunderstanding within the company (e.g. leadership conflict, decreasing team effectiveness, deceptive business results) will develop skills to resolve them.
Organisations operating in multiple markets will discover principles of effective collaboration with people from those countries.